Category Archives: management

LCF blogs about our collaborative work…

Click here to read London College of Fashion’s blog article on our successful Design Management collaboration with sustainable luxury brand animana:


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“Our Founder – Adriana’s Story”

This term at London College of Fashion, we have paired with a lovely sustainable, luxury knitwear brand called animana, based out of Argentina and expanding into the London market.  Here’s a blog post I wrote for them on their amazing founder, Adriana Marina, based on my studies of storytelling in business and defining a company voice.


For more info on animana, please follow on facebook at: or instagram at:

Our Founder – Adriana’s Story
“animaná is the constructive union between thousands of hands working together to build a unique platform based on the search for the safest evolutionary process.” – Adriana Marina
We invite you to meet Adriana Marina – the founder of animaná. She is the executive in charge of development and is fully committed to sustainable production, local development of communities and relationships with the artisans from the Andes and Patagonia and education about sustainability in fashion through Hecho x Nosotros and Foro Moda etica latinoamerica.
Adriana was born in a Stockbreeding Establishment in Patagonia, Puerto Santa Cruz, Argentina, where she bred lambs and guanaco and coexisted with the communities of Tehuelches and Mapuches. She received her education in Buenos Aires, where she got her degree in Information Systems and Economics and completed a doctoral thesis through a scholarship she earned from Argentina’s Investigation Council on topics of convergence and poverty among Argentine regions. After obtaining her PhD in Economics, Adriana concentrated on issues of local development, inequality, and poverty alleviation, specifically the task of transforming scholastic theory into proactive action within this region.
She has experience in investments, innovative businesses, forming networks of horizontal work and creating spaces that maximize benefits of both the individual and the group. During marginal times she developed sales networks in different areas of Argentina with great success. This experience and the socio-economic impact on the people she got involved with expanded the richness of this project throughout its entire production chain. Adriana also mentored the social project carried out through Hecho x Nosotros, an NGO that is highly committed to the local reality in Latin America. Her work there helped to accomplish a process of training and empowerment of more than 500 artisans directly and 3,500 others indirectly.
This is how she was inspired to create animaná. Adriana decided to lead her own social project in order to communicate the abundance of natural resources and manual capabilities of artisans from Patagonia, travelling through the Andes. With this goal in mind she flew to India to meet with Bibi Russell, a woman who has the task of empowering 30,000 artisans in Bangladesh. From this experience, Adriana mobilized a team of professionals, artisans, coordinators, administrators, designers, artists and craftsmen to join in the collaborative network that forms the animaná platform. The animaná team works to recover and document ancestral techniques such as the use of natural fibers and dyes, and also promotes them. It cooperates in getting access to international certifications and in the creation of social and economic networks that later have an impact on local development.
She launched animaná as a social enterprise focused on reviving the Patagonian and Andean culture that she so deeply loves. Using a highly principled approach to developing products that put people, the environment and local development first — without compromising the feel or aesthetic — a truly unique style was born. Adriana strives to take part in the construction of an invisible bridge between the culture and resources of Patagonia, the Andes and the world, and to achieve this we offer products full of wisdom and history to our customers. The fashion and textile industry spans across the world, and it is up to us to challenge the former industry model that condones slavery conditions and contaminates the earth, so that we can reach a SUSTAINABLE MODEL.
Animaná fully embraces this challenge and invites you to join the commitment with us.
“Very special thanks to our customers who are our everyday promoters of this dream which is finally coming true.” – Adriana Marina
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Flair is now available!

The book has been published!  Buy your copy today on Amazon

Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career. What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair – their charm, panache, liveliness, and energy. Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair – not only in products and services but in their own daily work – in reports, presentations, and meetings. The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. For you, flair increases management’s appreciation of your work, enabling you to stand out and advance your career. And once you fully understand flair, you’ll see that creating it can be fun.

book cover

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Visual Map of Thesis Reseach

Here is a visual research map created in illustrator for my thesis being conducting this year:

The Benefits of Cross-Industry Collaboration with Orthopedic or Osteopathic Professionals in the Design of Athletic Apparel


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Graduate Profile at LCF

Recently, I had an interview with the publicity team at London College of Fashion, and they posted it on their blog.  Here is the link for the full interview:

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Fashion Design Management thesis development

Over the course of the next 12 months (Sept 2015 – Sept 2016) I will be developing, conduction, and writing a design management masters thesis.  Thoughts so far:

I think I will do my research thesis on restrictions athletic apparel create in female athletes’ bodies – necessary collaboration between designers and osteo professionals.  Tight waistbands and sports bra elastics inhibit movement at crucial points on the spine and compressed certain nerves and organs, but I don’t believe this is always an area of knowledge of fashion designers.  Why design performance apparel that block natural functions?  Had a good chat with my osteopath about this…

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