Monthly Archives: October 2016

Authority Marketing “Flair” podcast

Learn how to use “Flair” to energize your customers, colleagues, and audiences from my co-author Jim Poage in his podcast for Authority Marketing –

Jim discusses how to reach your target audience on an emotional level using the six building blocks of flair that we outline in our book –

“The book Jennifer and I wrote called Flair, and the subtitles [correlate with] designing your daily work, products and services to energize customers, colleagues, and audiences. The important thing about flair is to engage emotionally and energize people. If you energize people, they’re more likely to act [and to] follow up with you. Energy tends to overcome inhibitions they might have about acting, and help spread the word and message about what you’re offering. It helps move it and propel it around among others.”