“Our Founder – Adriana’s Story”

This term at London College of Fashion, we have paired with a lovely sustainable, luxury knitwear brand called animana, based out of Argentina and expanding into the London market.  Here’s a blog post I wrote for them on their amazing founder, Adriana Marina, based on my studies of storytelling in business and defining a company voice.


For more info on animana, please follow on facebook at: https://www.facebook.com/animanaonline/ or instagram at: https://www.instagram.com/animanaonline/

Our Founder – Adriana’s Story
“animaná is the constructive union between thousands of hands working together to build a unique platform based on the search for the safest evolutionary process.” – Adriana Marina
We invite you to meet Adriana Marina – the founder of animaná. She is the executive in charge of development and is fully committed to sustainable production, local development of communities and relationships with the artisans from the Andes and Patagonia and education about sustainability in fashion through Hecho x Nosotros and Foro Moda etica latinoamerica.
Adriana was born in a Stockbreeding Establishment in Patagonia, Puerto Santa Cruz, Argentina, where she bred lambs and guanaco and coexisted with the communities of Tehuelches and Mapuches. She received her education in Buenos Aires, where she got her degree in Information Systems and Economics and completed a doctoral thesis through a scholarship she earned from Argentina’s Investigation Council on topics of convergence and poverty among Argentine regions. After obtaining her PhD in Economics, Adriana concentrated on issues of local development, inequality, and poverty alleviation, specifically the task of transforming scholastic theory into proactive action within this region.
She has experience in investments, innovative businesses, forming networks of horizontal work and creating spaces that maximize benefits of both the individual and the group. During marginal times she developed sales networks in different areas of Argentina with great success. This experience and the socio-economic impact on the people she got involved with expanded the richness of this project throughout its entire production chain. Adriana also mentored the social project carried out through Hecho x Nosotros, an NGO that is highly committed to the local reality in Latin America. Her work there helped to accomplish a process of training and empowerment of more than 500 artisans directly and 3,500 others indirectly.
This is how she was inspired to create animaná. Adriana decided to lead her own social project in order to communicate the abundance of natural resources and manual capabilities of artisans from Patagonia, travelling through the Andes. With this goal in mind she flew to India to meet with Bibi Russell, a woman who has the task of empowering 30,000 artisans in Bangladesh. From this experience, Adriana mobilized a team of professionals, artisans, coordinators, administrators, designers, artists and craftsmen to join in the collaborative network that forms the animaná platform. The animaná team works to recover and document ancestral techniques such as the use of natural fibers and dyes, and also promotes them. It cooperates in getting access to international certifications and in the creation of social and economic networks that later have an impact on local development.
She launched animaná as a social enterprise focused on reviving the Patagonian and Andean culture that she so deeply loves. Using a highly principled approach to developing products that put people, the environment and local development first — without compromising the feel or aesthetic — a truly unique style was born. Adriana strives to take part in the construction of an invisible bridge between the culture and resources of Patagonia, the Andes and the world, and to achieve this we offer products full of wisdom and history to our customers. The fashion and textile industry spans across the world, and it is up to us to challenge the former industry model that condones slavery conditions and contaminates the earth, so that we can reach a SUSTAINABLE MODEL.
Animaná fully embraces this challenge and invites you to join the commitment with us.
“Very special thanks to our customers who are our everyday promoters of this dream which is finally coming true.” – Adriana Marina

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